From the Ground Up: Jewelry Inspired by the Journey

Huerta Jewelry was born from a passion for art and the beats of corridos and hip-hop that shaped our lives. We recognized a gap in the market for a brand that truly represented this fusion of cultures, and we knew it was time to change that.

From the Streets of San Bernardino
Our journey starts in San Bernardino, where founder Alex Huerta turned his vision into reality. Inspired by the hustle and grit of our city, Alex set out to create a lifestyle brand that embodies resilience and ambition. With icons like JOP from Fuerza Regida also hailing from San Bernardino, Huerta Jewelry aims to uplift and inspire, crafting unique pieces that reflect the essence of hard work and determination.

Jewelry That Speaks to the Culture
At Huerta Jewelry, our designs are more than just accessories—they’re expressions of identity. Drawing inspiration from the streets, our collections seamlessly blend urban style with the cultural pride of those who grew up vibing to both hip-hop and corridos. We want every piece to empower you, making you feel fresh, confident, and ready to step into your spotlight.

Quality You Can Trust
We believe in quality at every level. Whether you’re starting with a gold-plated chain, stepping up to 925 silver, or leveling up to moissanite and 14k gold, we’ve got you covered. At Huerta Jewelry, we grow with you—from your first chain to that special piece that signifies you’ve made it. We’re here to support you at every step of your journey.

The Movement Is Just Getting Started
We’re not here to follow trends; we’re here to set them. Join us in making a statement, and let your jewelry tell the world where you’ve been and where you’re headed.